Universal Music Group is trying to combat the music industry depression since the COVID-19 pandemic hit. They’ve just partnered with Dakia U-Ventures to launch UMUSIC Hotels. This global collection of music-based experiential hotel properties makes its way to three locations. Stay tuned Atlanta, Biloxi, and Orlando!

Georgia, Mississippi, and Florida carry a unique spirit and culture. Therefore, they serve as great creative hubs for social change, education, and innovation. Through the power of music, we can certainly see a new era for entertainment in the future. UMUSIC hotels aim to enrich guests with the local music heritage of each community. It also creates more job opportunities for local residents, supports local businesses and suppliers, and artists.

State-of-the-art music venues await us and we cannot wait to see what UMG brings.

“Every destination holds a great story waiting to be told through its cultural heritage and its music. Through this new concept, we will both help people discover new ways to channel their love for music and the arts. [We will also] help empower the transformation of communities worldwide through cultural, inspirational, creative and conscious collaboration. We’re thrilled to work together with Universal Music Group who shares our vision and passion about the powerful role of culture and music for [communities] we touch.” – Robert Lavia, Chairman of Daki U-Ventures, LLC

This is going to be a great stride for new, local, and worldwide artists to reach their fans. The experience will be authentic, innovative, and immersive. You’re looking at “experiential hospitality” making headway in this new joint venture.

Each skillfully designed UMUSIC property complements each city’s landscape. These holistic entertainment venues shall integrate stunning performances and a luxury hotel to have fun in.

Find out more at their website here!

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