Marshmello: From #MelloGang to Mellodees
The ever popular Marshmello, known for his iconic mask and upbeat music has decided to venture into a new space. Marshmello, along with his manager, Moe Shalizi, have launched Mellodees, a YouTube series about a signing robot for kids ages two to six. While this may come as a surprise to some, 40% of the audience on his YouTube channel is actually under 13. As a way to capitalize on that, Marshmello has branded a new concept – for those a bit too young to be front row of the main stage. 😉
Known for his fun music with melodic beats, Marshmello has been making feel good music for years.
Mellodees is a musically driven animated show, featuring Dee the Robot. Dee takes all of his friends on adventures. Children can “Follow the Beets” and sing along with the lyrics during each one!
The series will provide relevant messages and fun music for pre-school age children. But let’s be real, their parents will love it too!
While Marshmello may only make a few appearances on this series, he will produce all the music. Mellodees will globally roll out across multiple platforms – YouTube, Instagram, TikTok, Twitter, and Facebook.
Beginning next year, you can expect to see Mellodees continue to brand into toys and products as well.