Companies are coming forward to make sure it’s well-known that they stand on the side of Black Lives Matter. As millions have taken to the streets, brands are finding themselves in hot water based on who they align themselves with and their company practices. It’s the current age of airing out businesses and what goes on behind the scenes, but it surprised the masses when BabyNames.com showed its solidarity by highlighting dozens of names on their homepage.
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In a large black box in white letters, BabyNames.com showcased a shocking list of names—all black people, young and old, who lost their lives because of injustice. Beginning with Emmett Till, the 14-year-old who was tortured and lynched in 1955 for looking at a white woman, all the way to George Floyd, whose March 25 death at the hands of Minneapolis police sparked recent protests.
“Each one of these names was somebody’s baby,” the company wrote on their webpage. “BabyNames.com stands in solidarity with the black community.” BabyNames.com is the leading source of well...baby names on the internet, so this is a bold move from the company. They also sent out a tweet of names, as well, but some like Emmett Till, Trayvon Martin, and Ahmaud Arbery are missing.